92 percent of people trust recommendations from individuals (even if they don’t know them) over brands. Influencer marketing allows brands to break into that circle of trust in a way that feels organic and welcomed because it is relevant, reliable, and relatable.
The average online user is exposed to 5,000 ads per day and can’t possibly process them all, leading to lower recall of marketing messages. 47% of online customers used ad block technology, in response to dissatisfaction with digital advertising. Influencer marketing circumvents these frustrations by delivering a highly visible and relevant message from a trusted and welcome source.
An influencer marketing strategy can significantly boost your brand’s search rankings. Customers who seek information on social media will also use search engines during their decision making process. According to statistics, user generated social posts account for 25 percent of search results for the world’s top 20 brands. The more people mention your brand on social media, the more popular and relevant you will be on Google and other search engines.