Improve brand reputation
78% of consumer prefer getting to know a company via social media
Influence conversion
After reading recommendation, 71% of online consumer will decide to make a purchase, connect with and educate your customers
Showcase your subject matter expertise
Providing valuable knowledge that can help readers make a more educated purchasing decision
Customer like great content
68% people like to spend time reading about brands they are interested in, 80% internet users like to learn about company through custom content they provide
Differentiate yourself from competitors
Topic that you create around the value of content you provide can mean the difference between a consumer choosing you over your competitors, they will be more inclined to work with business that’s provided them with helpful information